KINDLE STORE REDESIGN

KEEPING AHEAD of the Competition

The e-ink Kindle UI was largely unchanged since it was created in 2007. Working in tandem with the next generation Kindle Tablet designers, I developed a simplified, cleaner UI for our e-Ink on-device store.

MY ROLE: Project Lead and e-Ink store SME

  • Information Architecture, UX Flows and Prototyping

  • User research and stakeholder validation

  • Visual design

MY WORK: I owned the UX for the e-Ink store and was the resident subject matter expert. Being involved in all from business strategy to page interactions, if there was a question relating to the e-Ink store, I was included in the conversation. Additionally, I set up the research program for launching international kindle stores. This is the place I discovered my passion for global thinking.

The project started by defining the problem statement, assumptions and design goals for the kindle store. Once we knew what we wanted to solve, we focused in on top use cases, looking at the current experience and where we wanted to improve or invent.

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From there extensive design iterations were done on all pages of the experience

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I love research

One of the most rewarding aspects of the job is working directly with customers, and getting feedback directly from the horse’s mouth so to speak. The experiences were tested with customers in multiple marketplaces, while we continued to build out the entire experience.

 

Once the work was done, it was translated into specs for the tech team to build, and assets were handed off.

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I started the research program for the Kindle international stores. I partnered with dedicated researchers to build out my skills and fill the resource gap. We conducted ethnographic and usability studies in many countries, including China….

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And Brazil….

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as well as exploring other opportunities…

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We came up with an innovative design for our e-Ink platform, creating parity with our tablets to enable a consistent experience across Kindle devices. The goal was a uniform cross-platform customer experience to increase adoption, reduce cognitive load, and reduce the use of internal resources for maintenance.